SEMA Show Tantalizes With Glimpse of New Products and Builds

November 5th, 2013 by admin

The spotlight of the automotive specialty products industry was firmly focused on Las Vegas for the annual SEMA show November 5-8. The automotive industry gathers at the event where nearly 2,000 of the latest parts, tools, and components are showcased. Although it’s an industry trade show, the good news is parts and accessories that debuted at SEMA will soon be available to off-roaders. Leading brands represented included Pro Comp USA, Smittybilt, Rubicon Express, LRG, and G2 Axle & Gear.


Pro Comp USA, industry leading manufacturer of tires, wheels and suspension for the off-road industry, featured its new products and builds at the Las Vegas Convention Center. “SEMA was the perfect platform to showcase our top quality products and we’re really excited about getting them in front of consumers soon,” says Pro Comp Marketing Manager Mark Mathews.

Builds at SEMA included the “Project Redline” 2014 Chevrolet Silverado 1500 truck, the Toyota Hilux pickup, and the Overlander Jeep JK. The various vehicles featured products including Pro Comp’s Hilux 3” suspension and Smittybilt’s brand new X20 Gen 2 winch. 4 Wheel Parts stores and website anticipate carrying these products and having them readily available for 4×4 enthusiasts.


Continuing its commitment to innovation, the SEMA sales team had tablets with images, videos, pricing and catalogs. These interactive tools enhanced the one-on-one experience for attendees interested in learning more about the new line of off-road parts and accessories.

David Beran is a Copywriter at 4WD.

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