2014 Year in ReviewDecember 31st, 2014 by Rachel Sheelam
2014 officially comes to a close tonight at midnight as we all take our first (probably a little tipsy) steps into 2015. Not only do we have an amazing year ahead of us to celebrate, but we are also saying goodbye to the best year in 4 Wheel Parts history – and we couldn’t have done any of it without you.
From the mouth of 4 Wheel Parts President and CEO Greg Adler, “I want to thank all our customers out there for making 2014 the best year in our company’s history.”
Thank you to every customer, every enthusiast, every truck and Jeep club and everyone else who helped us get to where we stand now, on the precipice of a new year – you are our drive and inspiration. In 2014, we expanded into new cities, remodeled our stores, brought home racing trophies and were involved in countless club and charity events across the nation. By being a part of our year, you – yes you, in front of your laptop or with your phone in your hand – made it all happen. Take a look at what you’ve helped us to achieve:
In Our Stores
4 Wheel Parts took on a new look in 2014 that’s sleek, refined and interactive. As the redesign rolled through our stores all over North America, each location hosted a grand re-opening celebration to invite the community inside for free food, drawings and prizes – not to mention to check out the new digs. Now, our stores are primed to display our 4×4 parts, from leveling kits to all-terrain tires, where they can not only be viewed, but also touched and interacted with while our experts stand at the ready to answer any and all questions.
We also joined several new communities as we expanded our stores into Red Deer, Canada, Edmonton in Alberta, Canada and Bossier City, Louisiana. Our distribution is global, but we could not be more excited about this physical expansion. Our new stores are more than just additional cash registers – they allow us to get involved hands-on with local clubs and enthusiasts through events, charities and more than a few rockin’ parties.
In Our Communities
In 2014, 4 Wheel Parts was involved charity events across the United States. Together with help from our customers, employees and local truck and Jeep clubs, we were able to raise funding for a wide range of causes, from finding a cure for breast cancer to giving back to those who served our country.
We donated $1,500 to the Wheelin’ for the Wounded event in February to benefit soldiers who’ve come home and are in need. We also worked with the Midsouth Rally for the Wounded Warriors and Midsouth Jeep Club to fully customize the Jeep of Technical Sergeant Russell Logan, an Air Force veteran who lost a leg to an IED in Afghanistan, and surprised him with the final build at a Redbirds Triple-A baseball game.
Through the annual Toys for Tots drive this past month, we collected over 4,000 new, unwrapped toys for less fortunate children in our communities. Many of our 4 Wheel Parts stores across the U.S. registered as official drop-off locations for the drive, and those which were unable to register collected toys and delivered them to nearby drop-off sites like local fire departments.
Our stores further connected with their communities through the annual Truck & Jeep Fest as it made its way into eight cities across North America. The kickoff in San Mateo, CA was a fantastic opportunity for our stores to interact one-on-one with local truck, Jeep and SUV owners and as we made our way through Honolulu, HI, Puyallup, WA, Dallas, TX, Ontario, CA, Denver, CO, Atlanta, GA and, finally, Orlando, FL, we developed new connections and learned new things about the members and clubs in our communities. It was a great honor to meet each and every one of you!
On the Trail and In the Spotlight
Throughout the year, we made it a point to get out and dirty with the best of them. We put our Jeep parts and truck accessories to the test in races, rallies, club runs, and jamborees all over North America.
As the official retailer and presenting sponsor of the 2014 Top Truck Challenge, our parts, mounted on the trucks of Top Truck competitors, measured up to the industry’s most insane off-road obstacles and courses.
Thanks to our customers and fans, we received a huge response at the Pomona Lucas Oil Off-Road Expo and had an amazing week at the Las Vegas SEMA show.
In 2014, we got to be a part of the Indianapolis 4-Wheel Jamboree, the All-4-Fun Jeep event in Colorado, the King of the Hammers Shootout, the Mint 400 Off-Road Vehicle parade and many more events. We were the title sponsor of the ULTRA4 Glen Helen Grand Prix as well as the ULTRA4 Reno race and sponsored the entire 2014 Lucas Oil Off Road Racing Series season.
And those are just the highlights.
On the Track
Five shiny new trophies now take a place of honor in our president’s office, CEO and off-road racer Greg Adler. He rocked the Lucas Oil Off Road Racing season with five trips to the box, finishing the season strong with a second place podium in the final round of racing in Lake Elsinore. Not only did Adler compete in the Lucas Oil races, he also took on several ULTRA4 challenges and even made an appearance at the X Games competing in Robby Gordon’s SST Series in Austin, Texas.
He wasn’t the only one to race to the top this season, either. Team 4 Wheel Parts’ own Eric Heiden took first place in the ruthless finale to the Best in the Desert season, the Henderson 250 – and he did it with a first-time co-driver beside him, 4 Wheel Parts employee Chris Schafer. Another proud member of our team, Kevin Adler, rocketed to a first place win in the ULTRA4 American Rocksports Challenge in Tooele, UT.
It was a year of hard-earned victories, exciting new frontiers, growing community involvement and steady expansion. We’ll step into 2015 with an all new look, a larger family and the same dedication to quality and customer service we’ve always held. Our passion for all things 4×4 and off-road will only continue to grow as we do, as we look toward an even more spectacular 2015.
Happy New Year’s one and all. We’ll see you next year!
About the Author: Rachel Sheelam
The 4x4 and off-road lifestyle was all new to me when I first joined this team, but in the year since then I have developed a true passion for the automotive industry. I've learned more than I knew there was to know about trucks, Jeeps and SUVs - from suspension articulation physics to which types of tires are the best for wallowing in the mud. Whether it's the latest in automotive technology or the best 4x4's in film, I'm always on the lookout for the next big learning curve or news to share. You can keep up with me on my adventure into 4-wheeled life on Google Plus: https://plus.google.com/u/0/+RachelBowesatTAP/posts