4 Wheel Parts Preview: What’s in Store for 2015January 12th, 2015 by David Beran
From ambitious 4 Wheel Parts store expansion to Team 4 Wheel Parts racing and off-road events to the SEMA Show, 2014 was a banner year for 4 Wheel Parts. Our customers responded favorably to great deals on quality aftermarket 4×4 parts, turnkey vehicle builds, Truck & Jeep Fests held in eight cities, improved Internet commerce sites and 4 Wheel Parts’ charitable donations to off-road causes.
2014 accomplishments came fast and furious. Events ranged from local grass root club activities to nationally covered races and industry events and expos. New locations opened in the U.S. and Canada, existing stores revamped with exciting state-of-the-art designs and 4 Wheel Parts sponsored events including the Top Truck Challenge, ULTRA4 Glen Helen Grand Prix and the Lucas Oil Off Road Racing Series.
As part of a global business strategy, sister company Transamerican Manufacturing Group (TMG) partnered with Beijing Auto (BAIC) to become the exclusive supplier for BAIC’s new line of sport utility vehicles. Off-road racing was another arena 4 Wheel Parts was committed to. President/CEO Greg Adler made five trips to the podium in the Lucas Oil Off Road Racing Series competition and has his sights on surpassing that mark in this year’s competitions.
2015 holds promise with a calendar full of happenings and offerings for 4 Wheel Parts’ fans. Here’s a snapshot of what to expect, so buckle up, because things are always evolving according to what our loyal followers love and demand.
Store Openings and Re-Openings
The new store rollout that has been a staple of recent years with 4 Wheel Parts’ “showroom revolution” will continue to usher customers into the future of 4×4 product retail. 4 Wheel Parts has a five year strategy plan in place. “We’re raising the bar with our stores and with our expansion the most important thing is the consumer experience,” says Sean Angues, president of Transamerican Manufacturing Group.
Store visitors can look forward to added interactivity, convenience and parts on display at the 66 (and growing) locations throughout North America. Everything from store design and layout to service bays are vastly upgraded and the goal is for off-road enthusiasts to have a customer-centric experience.
4 Wheel Parts new store openings slated to happen throughout the year include Little Rock, Arkansas in February, Langley, British Columbia in April, Pittsburgh, Pennsylvania in August, and Birmingham, Alabama in October. Keep in mind, these dates are tentative. The locations will stage grand opening celebrations with giveaways, exclusive onsite discounts and 4x4s on display.
Additionally, 4 Wheel Parts is devoting a lot of effort to upgrading existing stores across North America to give them increased interactivity and more products on display. Among the locations scheduled to get a makeover are:
- Fort Worth, Texas
- Tampa, Florida
- Raleigh, North Carolina
- Denver, Colorado
- Memphis, Tennessee
- Cleveland, Ohio
Events and Endeavors
4 Wheel Parts’ Truck & Jeep Fests are free, open to the public gatherings with great prices on off-road gear and installations, and manufacturers attending. 4 Wheel Parts will stage eight Truck & Jeep Fests on weekends throughout 2015. Locations locked up are San Mateo, CA, Honolulu, HI, Puyallup, WA, Edmonton, Canada, Dallas, TX, Ontario, CA, Denver, CO and Orlando, FL. The first week of February is the Ultra4 King of the Hammers and 4 Wheel Parts’ Showroom on Wheels trailer will attend and Team 4 Wheel Parts drivers will compete.
Greg Adler and other Team 4 Wheel Parts racers will compete in events including the Nitto King of the Hammers, Lucas Oil Off Road Racing Series and Robby Gordon’s Stadium SUPER Trucks Series. Once again, 4 Wheel Parts will present the ULTRA4 Glen Helen Grand Prix and the Nitto Tire National Championship in Reno, Nevada.
4 Wheel Parts’ sister company TMG includes Smittybilt, Pro Comp, DSI (Dealer Services International), Rubicon Express and G2 Axle & Gear and these brands will be involved in many exciting endeavors. Following a successful debut at the 2014 SEMA Show, Rubicon Express’ coilover suspension system for the popular Jeep JK will be released to the public. Additionally, TMG brands will have a major presence at Keystone Automotive’s BIG Show East in Washington, DC and the BIG Show West near Dallas, Texas.
Charitable Donations and Partnerships
In the past, 4 Wheel Parts stores have contributed to both local and national causes. When devastating tornados touched down in Oklahoma City and North Texas in 2013, stores in the areas launched donation drives through the American Red Cross. This year, 4 Wheel Parts stores will again have Toys for Tots collections to aid less fortunate children during the holiday season. Customers will be able to drop off unwrapped toys like games, dolls and puzzles to be distributed.
4 Wheel Parts plans to continue prosperous partnerships with various off-road brands and organizations including BF Goodrich and Family Events activities like Jeep Jamboree. Our main partnership will continue to be the one we’ve worked hard to establish with our customers. 4 Wheel Parts President and CEO Greg Adler said, “I want to thank all our customers out there for making 2014 the best year in our company’s history.” 2015 promises to build on this growth and shared passion for off-roading that fuels and forges the future.
About the Author: David Beran
As a professional inkspiller living in Los Angeles, I’ve written in industries ranging from entertainment to employment to automotive. Terrain I cover includes off-road events and races, budget builds, custom mods, EVs and the latest innovations in aftermarket 4x4 parts. I’m always eager to learn about new trends in 4x4s and my motto is “go off-road or go home.” Google+ is the destination for my dispatches: https://plus.google.com/+DavidBeran/posts.