Your Truck & Jeep Accessories Superstore in Miami, FloridaAugust 14th, 2015 by David Beran
Miami is a melting pot with all types of people and their passions packed into the city nestled at the southeastern end of Florida. Vivid visions of pristine beaches, kinetic nightclubs and luxury surfside hotels spring to mind, but Miami is also a hotbed for people who long to get their vehicles off the grid and take advantage of the sun and wildly varying nearby terrain.
Whether for commuting or for adventures on nearby trails, mud bogs or the swampy Everglades, the majority of rigs there are built for work and play. The Miami 4 Wheel Parts store obliges by being the area’s go to resource for off-roaders looking for parts and accessories and advice about the right products for their rigs.
“One thing is for sure in Miami – people love their modified trucks, Jeeps and SUVs,” says Miami Store Manager Mike Melotto. “Some build them for show and others build them for trails and mud.” The 4 Wheel Parts motto Life is Better Off-Road™ is right at home in this part of the state and the store’s sales associates are embedded in and indebted to the local off-road community.
Local off-road enthusiasts are fans of Miami Dolphins football and Marlins baseball, but when there are no sporting events to attend, the Florida Everglades beckon. Big Cypress National Preserve in the heart of the Everglades is only a two hour drive from Miami and 4x4s, Jeeps, ATVs and swamp buggies swarm to the hundreds of miles and trails in the area. Wildlife like gators, turtles and snakes abound and trails afford lush scenery to those adventurous enough to wheel them.
Engaging with customers is a priority for sales associates who attend events like Jeep Beach and the upcoming 4 Wheel Parts Orlando Truck & Jeep Fest. “We hold wrenching parties where customers come to our store and work on their own rigs using our tools,” says Melotto. The store’s expert technicians are there to answer questions about Skyjacker suspensions and light bars that customers can’t find answers to elsewhere.
When owners want to modify, upgrade or repair their rides, the 4 Wheel Parts showroom houses a wide selection of top-selling off-road products from top brands like Rugged Ridge, Bilstein and Poison Spyder and inspiring vehicles on display help customers reimagine their own rigs. The 4 Wheel Parts team takes a consultative approach that’s helpful and thorough and ensures a high volume of repeat customers.
“I think one of the main things that brings our customers back is they know they are going to get taken care of,” says Melotto. “We don’t try and sell them parts they don’t need and we help them figure out what is going to be best for their vehicle and put together a game plan to make that a reality.”
Store Manager Mike Melotto: Has been with 4 Wheel Parts for almost eight years and has been in the off-road industry for over 20 years. His experience arms Mike with knowledge of what is best for vehicles and he actually builds rigs himself. Mike currently has a 2015 Jeep Grand Cherokee lifted on 33-inch tires that he likes to take out and get dirty and he has also owned several lifted trucks.
Assistant Manager Jason Carter: Started with the company in 2007 right before the South Florida stores opened and has been an avid off-roader for most of his life. There aren’t many questions that he can’t answer about our industry. Jason owns a 2005 Toyota 4Runner lifted 7 inches on Pro Comp Xtreme 35-inch MT2s. He also has 2006 Jeep Wrangler Unlimited sitting on 33s – his eighth Jeep in the last decade.
Service Manager Ariel Esperon: Has been with 4 Wheel Parts for 5 years, but has been customizing vehicles for the better part of 25 years. As the go-to person in his shop, there’s no problem that he can’t find a solution to. He owns a 2001 Ford Explorer Sport Trac with a custom 7-inch lift riding on 35-inch MT2s. He spends most of his free time with his family riding trails and having a good time.
About the Author: David Beran
As a professional inkspiller living in Los Angeles, I’ve written in industries ranging from entertainment to employment to automotive. Terrain I cover includes off-road events and races, budget builds, custom mods, EVs and the latest innovations in aftermarket 4x4 parts. I’m always eager to learn about new trends in 4x4s and my motto is “go off-road or go home.” Google+ is the destination for my dispatches: https://plus.google.com/+DavidBeran/posts.