Off-Road Industry Recognizes Breast Cancer Awareness Month

October 12th, 2015 by admin

October is national breast cancer awareness month and the off-road community is responding with various events and activities to raise awareness and promote research and response. Major manufacturers, off-roading clubs and racing associations are holding fundraisers, events and campaigns to show their support.


Off-road manufacturer Rugged Ridge has partnered with the Breast Cancer Research Foundation (BCRF) by pledging to donate $5 for all of the pink off-road parts or Jeep accessories it sells this year. Omix-ADA/Rugged Ridge has a legacy of contributing to the BCRF in the past and at the 2013 SEMA show they presented a $50,000 donation.

Back in August, the Topless for TATAs event sponsored by 4Wheel Drive Hardware was a huge success and generated donations that went straight to the BCRF. Topless for TATAs started six years ago with 65 people getting together for the inaugural off-road wheeling event. The 2015 edition had over 1,000 people in attendance who enjoyed the family-friendly setting, great weather and off-road product giveaways. Topless for Tatas sponsors include Factor 55, 4 Wheel Parts, Smittybilt and JcrOffroad.


Offroaders for the Cure and Jeep Power Hour raffled off a pink Jeep in July to support awareness for breast cancer. Lani Breese from Crosby, Texas won the Wrangler and other prizes included an off-road trailer and a $2,000 gift card for 4×4 products.

Sports teams, corporations and groups of all sorts are involved in the cause. Ohio police are getting creative for breast cancer awareness this month by staging fake arrests using pink Cuffs for a Cure, spurring folks to post bail with $100 donations to the cause. Law officers in Oxford, Mississippi are wearing pink undershirts, visible beneath their uniforms, for the entire month to show their support.

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