GMC Trucks Show and Tow at Macy’s Thanksgiving Day Parade®

November 26th, 2014 by admin

Those ginormous floats that amaze every year at the Macy’s Thanksgiving Day Parade® don’t just magically float on their own. In fact, there’s a very pedestrian explanation for how they make their way along the 2 ½ mile route of New York’s cherished cavalcade.

A fleet of 55 GMC 4×4s will be tasked with towing the fabulous floats for this year’s 88th annual parade. GMC has been the official truck of the parade for over 30 years and it employs trucks, SUVs and crossovers of all models and sizes for the event. Their towing capacity and fuel efficiency over the duration of the procession make these various model vehicles a perfect fit.

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“As the official truck of the Macy’s parade for the past 34 years, the GMC brand has benefited from the extra exposure gained from this festive event,” says Christine Srock, assistant manager, GMC Communications. “It presents a unique opportunity for consumers at the parade or watching it on TV to see the design and capabilities of GMC vehicles.”

The 2015 GMC Canyon will be the featured vehicle in this year’s parade, selected for its 200 horsepower in the standard 2.5L I-4 and impressive towing capability that tops out at 7,000 pounds, properly equipped. Another arrow in the Canyon’s quiver is its tight, 41-foot turning radius that allows it to navigate crowded shopping mall lots for the holiday season.

Last month, sales of Sierra full-sized trucks were formidable and GMC enjoyed a 12% increase in year-over-year sales of the pickups. The appearance of Sierras in the parade ensures that sales will be brisk through the end of the year.

SUVs that will be pressed into service for the parade include the flagship Yukon Denalis and Yukons. The Yukon’s EcoTec3 engines supply increased horsepower and torque, perfect for towing Kermit the Frog or the Pillsbury Doughboy.

“The GMC vehicles used in the parade are vehicles that are in-market and available to consumers through their local GMC dealers in the New York area,” says Srock. “GMC has many vehicles included in this year’s Black Friday sales event.”

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In addition to being the official truck of the Macy’s Thanksgiving Day Parade®, GMC has also been the official truck of the NFL since 2006.

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