Mercedes-Benz Slated to Make a Pickup

April 6th, 2015 by admin

Stepping into the cutthroat pickup truck sector we have a brand new challenger: Mercedes-Benz. The company has announced that it will produce a midsize pickup that will initially be sold overseas. Mercedes has teamed up with Nissan to adopt the structure of the Nissan’s midsize Navara pickup, though the majority of the pickup’s features and components will be developed by Mercedes.

In the States, Nissan’s Navara is sold as the Nissan Frontier and has enjoyed success as a popular, capable midsize pickup. The announcement reflects a flux in the truck market that is flush with solid sales figures and innovations.


Truck Market Getting More Attention

With the indisputable success of the Ford F-Series and the F-150’s new, mostly aluminum body, more eyes are trained on the competitive truck market these days. The Chevrolet Silverado and Dodge Ram finished second and third respectively behind Ford’s F-Series in sales last year and total truck sales ticked in at six percent up. In the midsize milieu, Toyota’s Tacoma, Nissan’s Frontier and Chevy Colorado/GMC’s Canyon currently vie for market share.

Midsize diesel pickups had a strong showing at January’s Detroit North American International Auto Show with the Nissan Titan and Chevrolet Colorado appearing as much anticipated models. Though the Ford F-150 was named North American Truck of the Year at the Detroit show, the jury is still out on whether or not the public will flock to the lighter-weight, aluminum F-150s.


Overseas Marketing

What type of fuel efficiency, towing capacity and the Mercedes pickup’s affordability remains to be seen, but Mercedes believes there is a market. Initially, it will be marketed overseas in European, Australian, South African and Latin American segments. Even if sales are strong, it could be awhile before the truck is offered in the United States.

“The Mercedes-Benz pickup will contribute nicely to our global growth targets,” says Daimler CEO Dieter Zetsche. “We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”

Not Mercedes’ First Rodeo

This is not Mercedes-Benz’ first foray into trucks. Its G-Class has been adopted worldwide for military use and some varieties of the midsize off-roader sport truck beds and all-terrain tires. This new announcement marks Mercedes first attempt to build a true truck.

In 2013, Mercedes-Benz set up shop in Silicon Valley to research vehicle technology as it zooms into the computer age with promises of self-driving vehicles and infotainment systems. The R&D headquarters focus is getting new innovations to the market and the latest is the as yet unnamed pickup.


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